The Taste of Africa, Confectionery Chocolate & Snacks Fiesta Zone at the AFMASS Food & Drink Festival is a vibrant destination dedicated to the world of chocolates, confectionery, biscuits, bakery snacks, nuts, crisps, popcorn, healthy snacks, energy bars, dried fruits, and other ready-to-eat treats.

Bringing together leading manufacturers, artisan producers, importers, retailers, cafés, and emerging brands from across Africa and around the world, the Zone offers visitors the opportunity to taste, compare, and discover the latest innovations in the fast-growing snacks industry.

From premium handcrafted chocolates and gourmet cookies to healthier snacking alternatives and exciting new flavours, visitors can explore hundreds of products while interacting directly with the brands behind them.

Live product demonstrations, chocolate-making showcases, sampling sessions, and expert talks provide insights into ingredient trends, packaging innovations, sustainability, and changing consumer preferences.

Whether you’re looking for your next favourite snack, searching for retail and distribution opportunities, or simply enjoying a fun day of tasting with family and friends, the Taste of Africa Chocolate, Confectionery & Snacks Fiesta Zone promises a delicious experience for every visitor.

Visitors to the Zone include families and general consumers; chocolate lovers and confectionery enthusiasts, home bakers and dessert enthusiasts; cafés, bakeries, restaurants and hotels; retailers, supermarkets and convenience stores; distributors and wholesalers; chocolatiers, bakers and pastry chefs; food manufacturers and product developers and importers, exporters and specialty food retailers.

Others include investors and entrepreneurs in the confectionery and snack industries and anyone looking to discover Africa’s finest chocolates, confectionery and innovative snack products.

Featured Products at the Zone:

• Premium chocolates and chocolate bars
• Artisan chocolates, truffles and pralines
• Chocolate spreads and cocoa products
• Confectionery, sweets, candies and chewing gum
• Biscuits, cookies, wafers and crackers
• Cakes, muffins, doughnuts and pastries
• Potato crisps, tortilla chips and savoury snacks
• Popcorn, roasted nuts and trail mixes
• Granola, cereal bars, protein bars and energy snacks
• Dried fruits, fruit snacks and healthy snack alternatives
• Gourmet snacks, imported treats and specialty products
• Children’s snacks and novelty confectionery
• Organic, gluten-free and functional snack products
• Snack dips, sauces and accompaniments

Festival Highlights at the Zone:

• Chocolate tasting and sensory experiences
• Live chocolate-making and confectionery demonstrations
• Chocolate decorating and dessert masterclasses
• Biscuit, cookie and pastry tasting sessions
• Healthy snacking and nutrition showcases
• Meet-the-maker sessions with chocolatiers and artisan producers
• New product launches from leading snack and confectionery brands
• Children’s chocolate and sweet treat activities
• Interactive chocolate sculpture and dessert displays
• Festival-exclusive promotions, competitions and giveaways

AFMASS Food & Drink Festival, co-located with the Africa Hotels & Travel Expo, attracts a diverse, high-quality audience that blends consumers, trade professionals, and industry decision-makers—creating a unique platform for both B2C engagement and B2B opportunities, from Kenya, Africa and beyond . . .

AFMASS Food & Drink Festival, co-located with the Africa Hotels & Travel Expo, showcases local, regional and international companies in the following sectors: