The International Country Pavilion Zone
Taste. Discover. Experience. Flavours of the World
The International Country Pavilions Zone at the AFMASS Food & Drink Festival is a vibrant global marketplace that brings together the tastes, cultures, and innovations of countries from around the world.
This dynamic Zone showcases a rich mix of fresh, processed, and packaged food and beverage products—offering visitors a unique opportunity to explore international cuisines, ingredients, and brands all in one place.
From premium exports and traditional specialties to modern, trend-driven products, the Pavilion highlights the diversity and quality of global food systems.
National delegations, trade bodies and associations, and international brands present their best offerings, creating a platform for cultural exchange, trade discovery, and business networking.
Visitors can sample authentic foods and drinks, discover new flavours, and learn about different culinary traditions while engaging directly with producers, exporters, and distributors.
For retailers, distributors and other industry business owners, managers and professionals, the Zone serves as a gateway to sourcing products, partnerships, and market insights across multiple regions of the World.
What's on Show at the Festival?
AFMASS Food & Drink Festival, co-located with the Africa Hotels & Travel Expo, showcases local, regional and international companies in the following sectors:
Fresh & Packaged Food Products
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Baked goods, chocolates, tea/coffee, snacks, flours and legumes
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Packaged and processed foods - ready meals, fats/oils, confectionery products, fruits and vegetables
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Meat, poultry, fish & seafood products
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Dairy, frozen & chilled foods
- Neutraceuticals, supplements, fortified and other specialty food products
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Ethnic, organic, “free-from” & health-focused foods, high protein, low/no-fat and certified products
Specialty Wines, Spirits, Beer & Soft Drinks
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Juices, water, soft drinks, energy drinks
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Tea, coffee, cocoa and related products
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Wine, beer, spirits, ciders
- Low/no alcohol beverages, low/no sugar drinks
- Fortified and other specialty, healthy drinks
Catering & Food Service Equipment, Furniture & Supplies
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Kitchen / laundry equipment, cooking apparatus, dishwashers, refrigeration units
- Machinery and packaging equipment and materials
- Bulk commodities, bakery ingredients, spices and herbs
- Furniture, décor, tables, chairs etc.
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Tableware, glassware, serving, point of sale systems etc
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Bedding & linen supplies
- Cleaning & hygiene solutions
Accommodation, Travel & Adventure Providers
- Hotel chains (luxury, boutique, mid-scale, budget)
- Safari lodges & eco-resorts
- Serviced apartments & short-stay brands
- Destination management companies (DMCs)
- Online travel agencies (OTAs)
- Cruise operators and booking agents
- Online booking platforms and apps
- Restaurants, foodservice and catering operations
- Outdoor adventure sports equipment and accessories
Hospitality Technology, Education, Training & HR Services
- Property management systems (PMS)
- Booking engines & reservation platforms
- AI & automation solutions
- Smart room technology (IoT, access control)
- Consultancy, certification, quality assurance & laboratory testing services
- Hospitality and culinary schools
- Training institutions
- Human resource management and recruitment firms
Aviation, Travel & Transport Services
- Airlines (regional & international)
- Airport operators
- Car rental & mobility companies
- Rail and luxury transport providers
- Online taxi hailing platforms
Financial Services, Fintech & Travel Payments
- Banks & financial institutions
- Digital and travel payment platforms
- Hospitality and travel POS systems
- Mobile money solutions
- Booking & reservation payment gateways
- Insurance & travel protection services
- SME lending & asset financing
Sustainability, Logistics & Engineering Services
- Renewable energy installation and power back-up systems
- Logistics and supply chain solutions - supply of motor vehicles / bicycles / forlifts etc; clearing and forwarding, shipping and other services
- Utilities installation and management - water, waste, compressed air, fuel, gas, energy, steam, telecommunications etc
- Engineering services
- Hotel development and design services
AFMASS Food & Drink Festival is the leading exhibition for the food & beverage, hospitality and travel industries, hosted in Kenya, with plans for similar events across Africa.