The Taste of Africa Coffee & Tea Fiesta Zone is a rich and immersive celebration of three of Africa’s most iconic agricultural treasures—coffee, tea and cocoa.

The Zone brings together leading brands, specialty producers, cooperatives, and emerging innovators across the coffee, tea and cocoa value chains.

Visitors can experience a wide spectrum of flavours—from bold, aromatic coffees to refreshing, high-quality teas and cocoa products—through guided tastings, brew bars, and curated sampling sessions.

Designed to be both educational and experiential, the space features live brewing demonstrations, barista showcases, tea and chocolate ceremonies, and opportunities to engage directly with farmers, roasters, blenders, and industry experts.

It also provides insights into sustainability, traceability, and the evolving global demand for premium coffee, tea and cocoa products from Africa.

The Zone positions Africa not just as a raw commodity exporter, but as a global brand for premium coffee, tea and cocoa experiences.

Vistitors to the Zone include coffee and tea enthusiasts; families and general consumers; café owners and coffee shop operators; hotels, restaurants and hospitality professionals; retailers, supermarkets and specialty beverage stores; coffee roasters, tea blenders and beverage manufacturers; growers, cooperatives and exporters and baristas, café managers and beverage professionals.

Others include distributors, wholesalers and importers; foodservice operators and catering companies; investors and entrepreneurs in the coffee, tea and café industries and anyone interested in discovering the rich heritage and exceptional quality of African coffee, cocoa and tea products.

Featured Products at the Zone:

• Specialty and premium African coffees
• Single-origin coffee beans and ground coffee
• Espresso, filter, instant and ready-to-drink coffee
• Black, green, white, purple, herbal and specialty teas
• Matcha, chai and wellness tea blends
• Cocoa, hot chocolate and chocolate beverages
• Coffee capsules, pods and brewing accessories
• Tea infusions, iced teas and tea concentrates
• Plant-based coffee and tea beverages
• Coffee syrups, creamers and flavourings
• Biscuits, pastries and desserts for tea and coffee pairing
• Coffee machines, espresso equipment, grinders and tea brewing systems
• Artisan café products and gourmet beverages

Festival Highlights at the Zone:

• Coffee and tea tasting sessions featuring leading African producers
• Barista competitions and latte art demonstrations
• Tea brewing ceremonies and specialty tea appreciation sessions
• Coffee roasting and bean-to-cup demonstrations
• Cupping experiences and guided flavour profiling
• Meet-the-grower sessions with coffee and tea farmers
• Café-style beverage preparation masterclasses
• Pairing experiences with cakes, pastries, chocolates and desserts
• New product launches from coffee, tea and equipment brands
• Networking opportunities for cafés, hotels, restaurants and retailers