The Kenya Tours, Travel & Adventure Zone
Taste. Discover. Experience. Food Meets Travel.
The Kenya Tours, Travel & Adventure Zone at the AFMASS Food & Drink Festival is a gateway to discovering the powerful connection between food, culture, and travel.
This exciting zone brings together tour operators, hospitality brands, travel agencies, and destination marketers to showcase Kenya’s and Africa’s rich culinary tourism experiences alongside global travel opportunities.
Visitors can explore a wide range of offerings—from national park and farm visits; hospitality and accomodation packages; airlines and logistics services and adventure getaways in Kenya, Eastern Africa and globally.
The Zone highlights how food and drink can be at the heart of unforgettable travel experiences, connecting people to local cultures, landscapes, and traditions.
Designed to inspire exploration, the space features interactive showcases, destination presentations, and opportunities to engage directly with travel experts and tourism providers.
Whether planning a local escape, a regional culinary journey, or an international adventure, visitors can discover new destinations and experiences tailored to their interests.
The Kenya Tours, Travel & Adventure Zone offers a unique blend of discovery and inspiration—where the love of food meets the thrill of travel, opening doors to new journeys across Kenya, Africa, and the world.
Audience Profile at the Festival
AFMASS Food & Drink Festival, co-located with the Africa Hotels & Travel Expo, attracts a diverse, high-quality audience that blends consumers, trade professionals, and industry decision-makers—creating a unique platform for both B2C engagement and B2B opportunities, from Kenya, Africa and beyond . . .
Local & Global Consumers & Food Enthusiasts
Looking for tasting experiences, new products, entertainment, family-friendly activities, and premium lifestyle exposure, including:
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Urban middle- and upper-income individuals and families
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Young professionals and trend-driven consumers
- Travellers and tourists
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Food lovers, home cooks, and lifestyle enthusiasts
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Explorers of new brands, flavours, and experiences
Importers, Retail & Trade Buyers
Seeking new products, supplier partnerships, exclusive deals, and market trends, such as:
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Supermarket and hypermarket buyers
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Distributors, wholesalers, and importers
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Convenience store and specialty shop owners
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E-commerce and online retail operators
Hospitality & Foodservice Buyers
Looking for HORECA machinery, ingredients, food commodities, specialty foods and beverages, menu inspiration, and supplier connections, such as:
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Hotel and restaurant owners and managers
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Chefs, bakers, and menu developers
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Caterers and event planners
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Baristas, mixologists, and beverage professionals
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Hospitals and other institutional buyers
Food & Beverage Industry Investors & Managers
Seeking to discover innovations, partnerships, industry insights, and market expansion opportunities, such as:
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Food and beverage manufacturers and processors
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Brand owners and product developers
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Packaging, logistics, and supply chain providers
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Quality assurance and R&D professionals
International Delegations & Investors
Looking for market access, partnerships, distribution channels and investment opportunities, such as:
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Exporters and international brands
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Trade promotion organizations and embassies
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Investors and venture capitalists
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Market entry and expansion specialists
Agriculture & Primary Producers
Seeking market linkages, value addition opportunities, and industry insights, such as:
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Farmers and cooperatives (dairy, horticulture, coffee, tea, etc.)
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Agribusiness companies and input suppliers
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Agriculture sector value chain stakeholders
Students, Professionals & Emerging Talent
Looking for learning, inspiration, mentorship, and career opportunities, such as:
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Culinary students and hospitality trainees
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Food science and nutrition students
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Young entrepreneurs and startups
Government, NGOs & Industry Bodies
Seeking to Sector growth, policy engagement, and stakeholder collaboration, such as:
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Govt. regulators and policymakers
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Industry associations and chambers of commerce
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Development organizations and NGOs
- Diplomatic missions and embassies
What's on Show at the Festival?
AFMASS Food & Drink Festival, co-located with the Africa Hotels & Travel Expo, showcases local, regional and international companies in the following sectors:
Fresh & Packaged Food Products
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Baked goods, chocolates, tea/coffee, snacks, flours and legumes
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Packaged and processed foods - ready meals, fats/oils, confectionery products, fruits and vegetables
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Meat, poultry, fish & seafood products
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Dairy, frozen & chilled foods
- Neutraceuticals, supplements, fortified and other specialty food products
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Ethnic, organic, “free-from” & health-focused foods, high protein, low/no-fat and certified products
Specialty Wines, Spirits, Beer & Soft Drinks
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Juices, water, soft drinks, energy drinks
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Tea, coffee, cocoa and related products
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Wine, beer, spirits, ciders
- Low/no alcohol beverages, low/no sugar drinks
- Fortified and other specialty, healthy drinks
Catering & Food Service Equipment, Furniture & Supplies
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Kitchen / laundry equipment, cooking apparatus, dishwashers, refrigeration units
- Machinery and packaging equipment and materials
- Bulk commodities, bakery ingredients, spices and herbs
- Furniture, décor, tables, chairs etc.
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Tableware, glassware, serving, point of sale systems etc
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Bedding & linen supplies
- Cleaning & hygiene solutions
Accommodation, Travel & Adventure Providers
- Hotel chains (luxury, boutique, mid-scale, budget)
- Safari lodges & eco-resorts
- Serviced apartments & short-stay brands
- Destination management companies (DMCs)
- Online travel agencies (OTAs)
- Cruise operators and booking agents
- Online booking platforms and apps
- Restaurants, foodservice and catering operations
- Outdoor adventure sports equipment and accessories
Hospitality Technology, Education, Training & HR Services
- Property management systems (PMS)
- Booking engines & reservation platforms
- AI & automation solutions
- Smart room technology (IoT, access control)
- Consultancy, certification, quality assurance & laboratory testing services
- Hospitality and culinary schools
- Training institutions
- Human resource management and recruitment firms
Aviation, Travel & Transport Services
- Airlines (regional & international)
- Airport operators
- Car rental & mobility companies
- Rail and luxury transport providers
- Online taxi hailing platforms
Financial Services, Fintech & Travel Payments
- Banks & financial institutions
- Digital and travel payment platforms
- Hospitality and travel POS systems
- Mobile money solutions
- Booking & reservation payment gateways
- Insurance & travel protection services
- SME lending & asset financing
Sustainability, Logistics & Engineering Services
- Renewable energy installation and power back-up systems
- Logistics and supply chain solutions - supply of motor vehicles / bicycles / forlifts etc; clearing and forwarding, shipping and other services
- Utilities installation and management - water, waste, compressed air, fuel, gas, energy, steam, telecommunications etc
- Engineering services
- Hotel development and design services
AFMASS Food & Drink Festival is the leading exhibition for the food & beverage, hospitality and travel industries, hosted in Kenya, with plans for similar events across Africa.