The Taste of Africa Fruit Fiesta Zone is a colourful and refreshing celebration of the Continent’s abundant fruit and vegetables industry, showcasing the rich diversity of fresh, dried, and processed fruit and vegetable products.

From juicy tropical favourites like mangoes, pineapples, grapes, French beans tomatoes and passion fruits to emerging super-fruits such as avocados and blueberries, and innovative fruit-based products, the Zone highlights the vibrancy and vast potential of Africa’s fast-growing horticulture sector.

The Zone brings together farmers, exporters, processors, and brands, offering a unique opportunity to experience the quality, variety, and innovation driving Kenya’s horticulture value chain.

With live demonstrations, sampling experiences, and engaging interactions with producers and experts, the Taste of Africa Fruit Fiesta Zone delivers a fun, healthy, and immersive experience—celebrating natural goodness, sustainability, and the growing global appeal of African-grown fruits and vegetables.

Visitors at the Zone include families and general consumers; fruit and veg lovers and culinary enthusiasts; retailers, supermarkets and fresh produce markets; hotels, restaurants, cafés and catering businesses; fruit and veg growers, cooperatives and producer organizations; fruit processors and food manufacturers; distributors, wholesalers and exporters; nutritionists, dietitians and healthcare professionals.

Others include investors and entrepreneurs in the fresh produce and fruit processing industries and anyone interested in discovering Africa’s diverse fruit and veg varieties, flavours and innovations.

Featured Products at the Zone:

• Fresh tropical and temperate fruits from across Africa
• Exotic and indigenous African fruits and vegetables
• Fresh-cut and ready-to-eat fruit packs
• Dried fruits and healthy fruit snacks; frozen fruits and fruit purées
• Fruit preserves, jams, marmalades and fruit spreads
• Fruit-based desserts, pastries and confectionery
• Fruit wines, ciders and fermented fruit beverages
• Organic and sustainably grown fruits
• Superfruits and functional fruit products
• Fruit ingredients and equipment for foodservice and home use
• Fruit gift baskets and premium produce
• Fresh produce packaging and handling solutions

Festival Highlights at the Zone:

• Fresh fruit tasting and sampling experiences and healthy beverage preparation masterclasses
• Chef-led cooking demonstrations featuring fresh fruits and vegetables
• Nutrition and healthy lifestyle talks
• Meet-the-grower sessions with fruit farmers and producer organizations
• New fruit product launches and innovation showcases
• Children’s fruit tasting and educational activities
• Fruit basket competitions and creative display showcases
• Festival-exclusive sales promotions, giveaways and family activities

AFMASS Food & Drink Festival, co-located with the Africa Hotels & Travel Expo, attracts a diverse, high-quality audience that blends consumers, trade professionals, and industry decision-makers—creating a unique platform for both B2C engagement and B2B opportunities, from Kenya, Africa and beyond . . .

AFMASS Food & Drink Festival, co-located with the Africa Hotels & Travel Expo, showcases local, regional and international companies in the following sectors: