The Grains, Oils & Bakery Fiesta Zone at the AFMASS Food & Drink Festival showcases the products that form the foundation of meals across Africa and beyond.

Bringing together grain millers, edible oil producers, bakeries, cereal manufacturers, ingredient suppliers, and artisan food brands, this exciting zone offers visitors the opportunity to discover, taste, and purchase a wide range of staple and value-added food products.

Visitors can explore everything from flour, rice, maize meal, wheat products, breakfast cereals, pasta, and pulses to edible cooking oils, margarine, butter, spreads, breads, cakes, pastries, biscuits, and other baked delights.

The Zone also highlights healthier grain options, fortified foods, gluten-free products, wholegrain innovations, and premium bakery creations that reflect evolving consumer tastes.

With live baking demonstrations, cooking showcases, tasting sessions, nutrition talks, and product launches, the zone provides an engaging experience for families, food lovers, chefs, retailers, and industry professionals.

It also serves as a platform for manufacturers and brands to introduce new products, connect with consumers, and celebrate the innovation transforming Africa’s grain, edible oils, and bakery industries.

The Zone will welcome consumers, families, home bakers, chefs, cafés, restaurants, retailers, supermarkets, distributors, wholesalers, hospitality professionals, and anyone interested in discovering the latest products and trends in grains, edible oils, and bakery foods.

Featured Products in the Zone include:

• Maize, wheat, rice and other grain products
• Flour, semolina, breakfast cereals, pasta and noodles
• Pulses, legumes and grain-based foods
• Edible cooking oils and specialty oils
• Margarine, butter, spreads and baking fats
• Bread, cakes, pastries and artisan bakery products
• Biscuits, crackers and baked treats
• Healthy, fortified, wholegrain, gluten-free and free-from products
• Baking ingredients and home baking solutions

Festival Highlights at the Zone

• Fresh product tastings and sampling
• Live baking and cooking demonstrations
• Celebrity chef and baker masterclasses
• New product launches and consumer promotions
• Nutrition and healthy eating sessions
• Family-friendly baking competitions and interactive activities