Taste of Africa Dairy & Cheese Fiesta Zone
Taste. Discover. Celebrate Africa's Finest Dairy & Cheese Creations.
The Taste of Africa Dairy & Cheese Fiesta Zone is a vibrant celebration of the rich and evolving dairy industry, showcasing the very best of locally produced milk, cheese, yoghurt, butter, and a wide range of innovative dairy products.
Bringing together leading dairy brands, artisanal cheesemakers, processors, and emerging startups, the Zone offers a unique platform to experience the diversity, quality, and creativity that define the dairy sector in Africa.
Visitors can enjoy fresh farm-to-table tastings, discover premium and specialty cheeses, and explore new value-added products crafted to meet modern consumer tastes.
Beyond tasting, the experience is interactive and educational—featuring live demonstrations, pairing sessions, and opportunities to engage directly with producers and industry experts.
Whether you are a consumer, buyer, or industry stakeholder, the Taste of Africa Dairy & Cheese Fiesta Zone offers an immersive journey into the heart of the Continent’s dairy excellence—rich in flavour, tradition, and opportunity.
Visitors to the Zone include families and general consumers; cheese lovers and food enthusiasts; hotels, restaurants, cafés and catering businesses; retailers, supermarkets and specialty food stores; dairy farmers, processors and co-operatives; distributors, wholesalers and importers; chefs, bakers and culinary professionals; nutritionists, dietitians and health-conscious consumers; investors and entrepreneurs interested in the dairy value chain and anyone looking to discover Africa’s finest dairy products and innovations.
Featured Products at the Zone:
- Fresh milk, long-life (UHT) milk and flavoured milk
- Yoghurt, probiotic and cultured dairy products
- Local and international cheeses; premium, artisan and specialty cheeses
- Butter, margarine and dairy spreads
- Cream, sour cream and whipping cream
- Ice cream, frozen yoghurt and gelato
- Dairy desserts, puddings and custards
- Drinking yoghurt, fermented milk and cultured beverages
- Milk powders and dairy nutrition products
- Plant-based dairy alternatives
- Dairy-based snacks and convenience products
- Dairy ingredients for home and professional use
- Farm-fresh and organic dairy products
Festival Highlights at the Zone
- Cheese tasting and pairing experiences
- Dairy product sampling from leading local and international brands
- Live cheese-making and dairy processing demonstrations
- Ice cream and frozen dessert tasting experiences
- Cooking and baking demonstrations featuring dairy products
- Nutrition and healthy living talks by dairy experts
- New dairy product launches and innovation showcases
- Children’s dairy education and fun tasting activities
- Festival-exclusive sales promotions, competitions and giveaways
Audience Profile at the Festival
AFMASS Food & Drink Festival, co-located with the Africa Hotels & Travel Expo, attracts a diverse, high-quality audience that blends consumers, trade professionals, and industry decision-makers—creating a unique platform for both B2C engagement and B2B opportunities, from Kenya, Africa and beyond . . .
Local & Global Consumers & Food Enthusiasts
Looking for tasting experiences, new products, entertainment, family-friendly activities, and premium lifestyle exposure, including:
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Urban middle- and upper-income individuals and families
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Young professionals and trend-driven consumers
- Travellers and tourists
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Food lovers, home cooks, and lifestyle enthusiasts
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Explorers of new brands, flavours, and experiences
Importers, Retail & Trade Buyers
Seeking new products, supplier partnerships, exclusive deals, and market trends, such as:
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Supermarket and hypermarket buyers
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Distributors, wholesalers, and importers
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Convenience store and specialty shop owners
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E-commerce and online retail operators
Hospitality & Foodservice Buyers
Looking for HORECA machinery, ingredients, food commodities, specialty foods and beverages, menu inspiration, and supplier connections, such as:
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Hotel and restaurant owners and managers
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Chefs, bakers, and menu developers
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Caterers and event planners
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Baristas, mixologists, and beverage professionals
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Hospitals and other institutional buyers
Food & Beverage Industry Investors & Managers
Seeking to discover innovations, partnerships, industry insights, and market expansion opportunities, such as:
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Food and beverage manufacturers and processors
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Brand owners and product developers
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Packaging, logistics, and supply chain providers
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Quality assurance and R&D professionals
International Delegations & Investors
Looking for market access, partnerships, distribution channels and investment opportunities, such as:
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Exporters and international brands
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Trade promotion organizations and embassies
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Investors and venture capitalists
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Market entry and expansion specialists
Agriculture & Primary Producers
Seeking market linkages, value addition opportunities, and industry insights, such as:
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Farmers and cooperatives (dairy, horticulture, coffee, tea, etc.)
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Agribusiness companies and input suppliers
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Agriculture sector value chain stakeholders
Students, Professionals & Emerging Talent
Looking for learning, inspiration, mentorship, and career opportunities, such as:
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Culinary students and hospitality trainees
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Food science and nutrition students
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Young entrepreneurs and startups
Government, NGOs & Industry Bodies
Seeking to Sector growth, policy engagement, and stakeholder collaboration, such as:
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Govt. regulators and policymakers
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Industry associations and chambers of commerce
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Development organizations and NGOs
- Diplomatic missions and embassies
What's on Show at the Festival?
AFMASS Food & Drink Festival, co-located with the Africa Hotels & Travel Expo, showcases local, regional and international companies in the following sectors:
Fresh & Packaged Food Products
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Baked goods, chocolates, tea/coffee, snacks, flours and legumes
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Packaged and processed foods - ready meals, fats/oils, confectionery products, fruits and vegetables
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Meat, poultry, fish & seafood products
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Dairy, frozen & chilled foods
- Neutraceuticals, supplements, fortified and other specialty food products
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Ethnic, organic, “free-from” & health-focused foods, high protein, low/no-fat and certified products
Specialty Wines, Spirits, Beer & Soft Drinks
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Juices, water, soft drinks, energy drinks
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Tea, coffee, cocoa and related products
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Wine, beer, spirits, ciders
- Low/no alcohol beverages, low/no sugar drinks
- Fortified and other specialty, healthy drinks
Catering & Food Service Equipment, Furniture & Supplies
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Kitchen / laundry equipment, cooking apparatus, dishwashers, refrigeration units
- Machinery and packaging equipment and materials
- Bulk commodities, bakery ingredients, spices and herbs
- Furniture, décor, tables, chairs etc.
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Tableware, glassware, serving, point of sale systems etc
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Bedding & linen supplies
- Cleaning & hygiene solutions
Accommodation, Travel & Adventure Providers
- Hotel chains (luxury, boutique, mid-scale, budget)
- Safari lodges & eco-resorts
- Serviced apartments & short-stay brands
- Destination management companies (DMCs)
- Online travel agencies (OTAs)
- Cruise operators and booking agents
- Online booking platforms and apps
- Restaurants, foodservice and catering operations
- Outdoor adventure sports equipment and accessories
Hospitality Technology, Education, Training & HR Services
- Property management systems (PMS)
- Booking engines & reservation platforms
- AI & automation solutions
- Smart room technology (IoT, access control)
- Consultancy, certification, quality assurance & laboratory testing services
- Hospitality and culinary schools
- Training institutions
- Human resource management and recruitment firms
Aviation, Travel & Transport Services
- Airlines (regional & international)
- Airport operators
- Car rental & mobility companies
- Rail and luxury transport providers
- Online taxi hailing platforms
Financial Services, Fintech & Travel Payments
- Banks & financial institutions
- Digital and travel payment platforms
- Hospitality and travel POS systems
- Mobile money solutions
- Booking & reservation payment gateways
- Insurance & travel protection services
- SME lending & asset financing
Sustainability, Logistics & Engineering Services
- Renewable energy installation and power back-up systems
- Logistics and supply chain solutions - supply of motor vehicles / bicycles / forlifts etc; clearing and forwarding, shipping and other services
- Utilities installation and management - water, waste, compressed air, fuel, gas, energy, steam, telecommunications etc
- Engineering services
- Hotel development and design services
AFMASS Food & Drink Festival is the leading exhibition for the food & beverage, hospitality and travel industries, hosted in Kenya, with plans for similar events across Africa.