Sign up to Sponsor the Festival
Get out of the ordinary – Sponsor the Festival and stand out from the crowd!!
Sponsoring the AFMASS Food & Drink Festival is the best option to make your brands and company stand out from the competition, while taking advantage of the ambudant benefits offered by the organisers at the Festival.
Opportunities are available across several levels of sponsorship as below:
Sponsorship Packages
Opportunities are available to raise the profile of your brand as a Sponsor at the AFMASS Food & Drink Festival. Reach out to the organisers for the costs and benefits that come with each of the options . . .
PREMIUM SPONSORSHIP PACKAGES
TITLE SPONSOR
Exclusive to one company
Food & Beverage Festival Zone Sponsorship Packages
Taste of Africa Drink Fiesta
Exclusive to one company
Taste of Africa Coffee & Tea Fiesta
Exclusive to one company
Taste of Africa Choma & Spice Fiesta
Exclusive to one company
Taste of Africa Dairy & Cheese Fest
Exclusive to one company
Taste of Africa Grains, Oils & Bakery Fiesta
Exclusive to one company
Taste of Africa Chocolate, Confectionery & Snacks Fiesta
Exclusive to one company
Taste of Africa Fruit Fiesta
Exclusive to one company
International Country Pavilions Zone
Exclusive to one company
Experience Zone Sponsorship Packages
VIP Hospitality Lounge Sponsor
Exclusive to one company
Exclusive to one company
Fun, Games & Adventure Zone Sponsor
Exclusive to one company
Exclusive to one company
Open to as many sponsors as the categories available, including:
DRINKS PRODUCTS
- Official Water Sponsor
- Official Energy Drink Sponsor
- Official Juice Sponsor
- Official Beer Sponsor
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Official Wine Sponsor
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Official Rum Sponsor
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Official Vodka Sponsor
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Official Cream Liquer Sponsor
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Official Brandy Sponsor
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Official Cider Sponsor
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Official Gin Sponsor
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Official Tequila & Mezcal Sponsor
GRAINS, OILS & BAKERY PRODUCTS
- Official Maize Flour Sponsor
- Official Rice Sponsor
- Official Wheat Flour Sponsor
- Official Mixed Flour Sponsor
- Official Pasta Sponsor
- Official Noodles Sponsor
- Official Cooking Oil Sponsor
- Official Nuts & Legumes Sponsor
- Official Breakfast Cereals Sponsor
- Official Spreads Sponsor
DAIRY & CHEESE PRODUCTS
- Official Packaged Liquid Milk Sponsor
- Official Cheese Products Sponsor
- Official Yoghurt & Fermented Products Sponsor
- Official Ice Cream Sponsor
- Official Milk Powder Sponsor
- Official Butter & Cream Sponsor
- Official Dairy Alternative Products Sponsor
TEA, COFFEE & COCOA PRODUCTS
- Official Coffee Sponsor
- Official Tea Sponsor
- Official Cocoa Products Sponsor
MEAT & SPICE PRODUCTS
- Official Beef Products Sponsor
- Official Fish & Seafood Sponsor
- Official Poultry Products Sponsor
- Official Pork Products Sponsor
- Official Herbs & Spices Sponsor
- Official Sauces, Ketchup & Condiments Sponsor
CHOCOLATES, CONFECTIONERY & SNACK PRODUCTS
- Official Chocolate Sponsor
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Official Confectionery Sponsor
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Official Snacks Sponsor
FRUITS & VEGETABLE PRODUCTS
- Official Fruits Sponsor
- Official Vegetable Sponsor
- Official Potato Products Sponsor
- Official Jams & Marmalades Sponsor
- Official Coconut Products Sponsor
- Official Avocado Sponsor
- Official Mango Sponsor
Audience Profile at the Festival
AFMASS Food & Drink Festival, co-located with the Africa Hotels & Travel Expo, attracts a diverse, high-quality audience that blends consumers, trade professionals, and industry decision-makers—creating a unique platform for both B2C engagement and B2B opportunities, from Kenya, Africa and beyond . . .
Local & Global Consumers & Food Enthusiasts
Looking for tasting experiences, new products, entertainment, family-friendly activities, and premium lifestyle exposure, including:
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Urban middle- and upper-income individuals and families
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Young professionals and trend-driven consumers
- Travellers and tourists
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Food lovers, home cooks, and lifestyle enthusiasts
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Explorers of new brands, flavours, and experiences
Importers, Retail & Trade Buyers
Seeking new products, supplier partnerships, exclusive deals, and market trends, such as:
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Supermarket and hypermarket buyers
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Distributors, wholesalers, and importers
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Convenience store and specialty shop owners
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E-commerce and online retail operators
Hospitality & Foodservice Buyers
Looking for HORECA machinery, ingredients, food commodities, specialty foods and beverages, menu inspiration, and supplier connections, such as:
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Hotel and restaurant owners and managers
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Chefs, bakers, and menu developers
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Caterers and event planners
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Baristas, mixologists, and beverage professionals
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Hospitals and other institutional buyers
Food & Beverage Industry Investors & Managers
Seeking to discover innovations, partnerships, industry insights, and market expansion opportunities, such as:
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Food and beverage manufacturers and processors
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Brand owners and product developers
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Packaging, logistics, and supply chain providers
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Quality assurance and R&D professionals
International Delegations & Investors
Looking for market access, partnerships, distribution channels and investment opportunities, such as:
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Exporters and international brands
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Trade promotion organizations and embassies
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Investors and venture capitalists
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Market entry and expansion specialists
Agriculture & Primary Producers
Seeking market linkages, value addition opportunities, and industry insights, such as:
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Farmers and cooperatives (dairy, horticulture, coffee, tea, etc.)
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Agribusiness companies and input suppliers
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Agriculture sector value chain stakeholders
Students, Professionals & Emerging Talent
Looking for learning, inspiration, mentorship, and career opportunities, such as:
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Culinary students and hospitality trainees
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Food science and nutrition students
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Young entrepreneurs and startups
Government, NGOs & Industry Bodies
Seeking to Sector growth, policy engagement, and stakeholder collaboration, such as:
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Govt. regulators and policymakers
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Industry associations and chambers of commerce
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Development organizations and NGOs
- Diplomatic missions and embassies
What's on Show at the Festival?
AFMASS Food & Drink Festival, co-located with the Africa Hotels & Travel Expo, showcases local, regional and international companies in the following sectors:
Fresh & Packaged Food Products
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Baked goods, chocolates, tea/coffee, snacks, flours and legumes
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Packaged and processed foods - ready meals, fats/oils, confectionery products, fruits and vegetables
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Meat, poultry, fish & seafood products
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Dairy, frozen & chilled foods
- Neutraceuticals, supplements, fortified and other specialty food products
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Ethnic, organic, “free-from” & health-focused foods, high protein, low/no-fat and certified products
Specialty Wines, Spirits, Beer & Soft Drinks
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Juices, water, soft drinks, energy drinks
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Tea, coffee, cocoa and related products
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Wine, beer, spirits, ciders
- Low/no alcohol beverages, low/no sugar drinks
- Fortified and other specialty, healthy drinks
Catering & Food Service Equipment, Furniture & Supplies
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Kitchen / laundry equipment, cooking apparatus, dishwashers, refrigeration units
- Machinery and packaging equipment and materials
- Bulk commodities, bakery ingredients, spices and herbs
- Furniture, décor, tables, chairs etc.
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Tableware, glassware, serving, point of sale systems etc
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Bedding & linen supplies
- Cleaning & hygiene solutions
Accommodation, Travel & Adventure Providers
- Hotel chains (luxury, boutique, mid-scale, budget)
- Safari lodges & eco-resorts
- Serviced apartments & short-stay brands
- Destination management companies (DMCs)
- Online travel agencies (OTAs)
- Cruise operators and booking agents
- Online booking platforms and apps
- Restaurants, foodservice and catering operations
- Outdoor adventure sports equipment and accessories
Hospitality Technology, Education, Training & HR Services
- Property management systems (PMS)
- Booking engines & reservation platforms
- AI & automation solutions
- Smart room technology (IoT, access control)
- Consultancy, certification, quality assurance & laboratory testing services
- Hospitality and culinary schools
- Training institutions
- Human resource management and recruitment firms
Aviation, Travel & Transport Services
- Airlines (regional & international)
- Airport operators
- Car rental & mobility companies
- Rail and luxury transport providers
- Online taxi hailing platforms
Financial Services, Fintech & Travel Payments
- Banks & financial institutions
- Digital and travel payment platforms
- Hospitality and travel POS systems
- Mobile money solutions
- Booking & reservation payment gateways
- Insurance & travel protection services
- SME lending & asset financing
Sustainability, Logistics & Engineering Services
- Renewable energy installation and power back-up systems
- Logistics and supply chain solutions - supply of motor vehicles / bicycles / forlifts etc; clearing and forwarding, shipping and other services
- Utilities installation and management - water, waste, compressed air, fuel, gas, energy, steam, telecommunications etc
- Engineering services
- Hotel development and design services
AFMASS Food & Drink Festival is the leading exhibition for the food & beverage, hospitality and travel industries, hosted in Kenya, with plans for similar events across Africa.