The Taste of Africa Choma & Spice Fiesta Zone is a bold and flavour-packed celebration of Africa’s rich grilling culture and love for spice.

Centered around the iconic nyama choma exerience in Eastern Africa to the inimitable braai experience in Southern Africa, this high-energy Zone brings together the best of flame-grilled meats, chicken and fish; street food favourites, marinades, sauces, and spice blends that define Africa’s vibrant meat and food scene.

Visitors can indulge in freshly grilled meats and smoky delicacies, prepared live by skilled chefs and vendors who showcase both traditional techniques and modern twists.

From succulent beef, goat, fish and chicken to creative fusion dishes, the Zone highlights the diversity and creativity of Africa’s grill and street food culture.

Beyond the food, the experience is immersive and interactive—featuring live cooking demos, spice showcases, tasting sessions, and opportunities to discover locally produced seasonings, sauces, and value-added products.

It’s also a meeting point for food lovers, chefs, and entrepreneurs looking to explore trends and opportunities within the fast-growing casual dining and street food segment.

The Taste of Africa Choma & Spice Fiesta Zone delivers an unforgettable sensory experience—where fire, flavour, and culture come together in true African style.

Visitors to the Zone include families and food lovers; barbecue and nyama choma enthusiasts; home cooks and outdoor cooking enthusiasts; hotels, restaurants, bars and catering businesses; chefs, pit-masters and culinary professionals; butcheries and meat retailers and meat processors and food manufacturers.

Others include spice, seasoning and condiment producers; supermarkets, wholesalers and distributors; hospitality and tourism professionals; investors and entrepreneurs in the meat, spice and foodservice industries and anyone passionate about authentic African flavours and world-class barbecue experiences.

Featured Products at the Zone:

• Grilled beef, goat, lamb, pork and chicken
• Barbecue, braai and nyama choma specialties from across Africa
• Fresh and processed meat products
• Sausages, burgers, kebabs and gourmet meat creations
• Seafood, fish and grilled delicacies
• Traditional African meat dishes and regional specialties
• Marinades, sauces, chutneys and condiments
• Herbs, spices, seasoning blends and spice rubs
• Hot sauces, chilli products and gourmet flavour enhancers
• Ready-to-cook and ready-to-eat meat products
• Plant-based barbecue and meat alternatives
• Barbecue grills, smokers and outdoor cooking equipment

Festival Highlights at the Zone:

• Live nyama choma, braai and barbecue demonstrations
• Regional African grilling showcases and cultural food experiences
• Spice tasting and flavour discovery sessions
• Celebrity chef and pitmaster cooking demonstrations
• Barbecue competitions and live cook-offs
• Marinade and seasoning masterclasses
• Meat and beverage pairing experiences
• New product launches from meat processors, spice brands and sauce manufacturers
• Family-friendly food challenges and tasting competitions
• Exclusive festival sales offers, sampling and giveaways

AFMASS Food & Drink Festival, co-located with the Africa Hotels & Travel Expo, attracts a diverse, high-quality audience that blends consumers, trade professionals, and industry decision-makers—creating a unique platform for both B2C engagement and B2B opportunities, from Kenya, Africa and beyond . . .

AFMASS Food & Drink Festival, co-located with the Africa Hotels & Travel Expo, showcases local, regional and international companies in the following sectors: